Posts tagged online business
Alissa Rumsey, registered dietitian nutritionist

Alissa Rumsey is passionate about helping people ditch their diets and make peace with food, and that passion has helped her build a thriving business with multiple revenue streams and raving clients.

This week she’s here to talk about how her business has evolved over time and how she’s made conscious decisions to grow her teachings and her offerings. (Including the humbling choice she made to change her views on health and intuitive eating.)

Here are a few things you'll learn:

  • How Alissa got the idea to start her own business, plus how she figured out which direction she wanted to go

  • Why Alissa chose to go 100% virtual with her coaching business (after doing in-person coaching as well)

  • How Alissa made the decision to start a retreat for dietitians, plus we get in depth on the benefits she’s found to diversifying her business revenue streams

  • What Alissa is working on next!

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Guest spotlight

Alissa Rumsey

Alissa Rumsey MS, RD, CDN, CSCS is a nationally recognized registered dietitian nutritionist and the founder of Alissa Rumsey Nutrition and Wellness. Alissa specializes in Intuitive Eating, body image healing and disordered eating recovery from a Health at Every Size perspective. Through her one-on-one client work and online programs, she helps people who are frustrated with dieting cultivate a healthy relationship with food and their bodies. She is also the founder of the Dietitian Entrepreneur Mastermind Retreat, a biannual weekend retreat to help dietitians connect, collaborate and build their businesses. In her spare time, Alissa can be found traveling to far-off countries, and, as a self-proclaimed “foodie,” exploring the expansive New York City food and restaurant scene.

Connect with Alissa

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Megan Whitaker, holistic living expert + health coach

Megan Whitaker has built a coaching business and podcast around healthy living, and this week she tells us how she uses in-person opportunities (like conferences and expos) to grow her business in an authentic, personalized way.

Here are a few things you'll learn:

  • Why Megan is able to build authentic connections in person in a way she couldn’t do online

  • The benefits to marketing your business through conferences and expos

  • How most people find Megan’s services, and where she finds new customers

  • How Megan made the decision to stop blogging and start podcasting (and why your decision might not be the same)

  • Why Megan doesn’t put too much stock into website comments (or even social media comments), and what she cares about instead

  • How to build intimacy with your people (…but not in a totally intense way. We’re talking about how to chat meaningfully with someone for 30 seconds.)

  • Megan claims she’s “not that great at marketing,” but she does share how she’s managed to draw on others’ expertise.

  • When you should start worrying about legal stuff for your biz. (But don’t worry, it’s easier to do than you think.) Check out Lisa Fraley for more info.

  • Why you should create a cringe-worthy first podcast episode (or blog post or YouTube video).

  • “Your business is not a statue.” It’s ok to change your mind. More on this awesome quote from Dave Jackson.


Guest spotlight

Megan Whitaker

Megan is a former nurse turned holistic living expert & health coach. After reversing her autoimmune disease with lifestyle modification she started Going Crunchy Not Crazy to help families go non-toxic & organic. She started her business & a podcast with a 2.5 year old & 3 month old in tow. (Her newborn came with her to meet with her attorneys, get her business license & is now often nursing while she takes calls.)

Megan is a contributing writer for and has recently been published on Healthline, SheKnows, Ravishly and The Week Online. Her podcast Going Crunchy Not Crazy launched in July 2018 and dives into the science and research behind the crunchy things her family does.
She’s an avid rock climber, reader and tea drinker. She lives in Nashville with her husband, 2 little girls and 3 chickens.

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Mandy Snell, business coach + project manager

In this episode, business coach Mandy Snell tells us more about her experience starting a franchise while retaining an authentic brand, plus she talks about how her project management experience sets her apart and how she overcame imposter syndrome feelings.

Here are a few things you'll learn:

  • What are the differences between coaching and consulting?

  • The problem with taking tons of free courses (hint: you need to take action!)

  • How Mandy set up her business as part of a business coaching franchise, along with the actions she took to make sure her site and business were still personalized and felt like her

  • The advantages to using a franchise to start your coaching business (as well as the disadvantages and how to make sure a specific franchise is the right fit for you).

  • The specific strategy Mandy used to overcome imposter syndrome

  • An exercise Mandy recommends to take a look at the women who inspire you and what you can learn from the trends you find.

  • Mandy recommends The Coaching Habit by Michael Bungay Stanier to become a better coach, listeners, and networker

  • How Sheryl Sandberg’s books have had an influence on Mandy

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Guest spotlight

Mandy Snell

Mandy is the Managing Director of FocalPoint Business Coaching of Virginia. She is a Business Coach and certified Project Manager who believes that people accomplish more when inspired by a purpose bigger than themselves.

In her own words, “I use my experience as a project manager and former intelligence analyst to help business owners figure out practical ways to improve their businesses, 15 minutes at a time.”

Connect with Mandy

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Amy Smith, brand strategist + creative badass

In today's episode, brand strategist Amy Smith offers advice on how to find a tribe, focus on your genius zone, and guide people toward what they want.

Here are a few things you'll learn:

  • What is a “genius zone,” and how can you use yours to your advantage?

  • How you can reduce overwhelm on your website and in your service offerings to help prospects make a decision and book your services.

  • Why Amy uses Facebook groups (not emails) to reach people

  • And more!

Regardless of what our industry or niche is, we’re all providing clarity of some sort and removing overwhelm.
— Amy Smith

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Guest spotlight

Amy Smith

Amy Smith is a brand strategist, website designer, and creative badass. She lives in Georgia with her husband and daughter, but they hope to someday move to California or Canada. Amy says she's, "definitely a Hufflepuff and an ENFP and I'm pretty good at peopling ;)"

Amy has been a graphic and web designer since 2007. She’s also a super low-key photographer. Her genius zone includes building websites and working on a branding vision and strategy for her clients.

Connect with Amy


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10 lessons learned producing the first 10 podcast episodes

Hey, it's Melissa (founder of The Kindling, writer of the words, hoster of the podcast)! 

Today I'm here solo to share some of the biggest lessons I've learned on this podcast journey so far. A few are about podcasting, but most of them fall under the broader category of “things I’ve learned about launching something brand new.”

...well, and some stuff I haven’t quite cracked the code on yet.

You'll learn why I started this podcast in the first place, and where the name came from. Then I’ll talk through what I’ve learned so far, including just a few helpful tools and advice about podcast world, plus the surprising best part about running this podcast so far. I'll also talk about some of the challenges I'm facing, and what I'm trying to figure out next.

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