Alissa Rumsey, registered dietitian nutritionist

Alissa Rumsey is passionate about helping people ditch their diets and make peace with food, and that passion has helped her build a thriving business with multiple revenue streams and raving clients.

This week she’s here to talk about how her business has evolved over time and how she’s made conscious decisions to grow her teachings and her offerings. (Including the humbling choice she made to change her views on health and intuitive eating.)

Here are a few things you'll learn:

  • How Alissa got the idea to start her own business, plus how she figured out which direction she wanted to go

  • Why Alissa chose to go 100% virtual with her coaching business (after doing in-person coaching as well)

  • How Alissa made the decision to start a retreat for dietitians, plus we get in depth on the benefits she’s found to diversifying her business revenue streams

  • What Alissa is working on next!

Alissa Rumsey.jpg

Guest spotlight

Alissa Rumsey

Alissa Rumsey MS, RD, CDN, CSCS is a nationally recognized registered dietitian nutritionist and the founder of Alissa Rumsey Nutrition and Wellness. Alissa specializes in Intuitive Eating, body image healing and disordered eating recovery from a Health at Every Size perspective. Through her one-on-one client work and online programs, she helps people who are frustrated with dieting cultivate a healthy relationship with food and their bodies. She is also the founder of the Dietitian Entrepreneur Mastermind Retreat, a biannual weekend retreat to help dietitians connect, collaborate and build their businesses. In her spare time, Alissa can be found traveling to far-off countries, and, as a self-proclaimed “foodie,” exploring the expansive New York City food and restaurant scene.

Connect with Alissa

Also recommended for you:


share this episode!

Megan Whitaker, holistic living expert + health coach

Megan Whitaker has built a coaching business and podcast around healthy living, and this week she tells us how she uses in-person opportunities (like conferences and expos) to grow her business in an authentic, personalized way.

Here are a few things you'll learn:

  • Why Megan is able to build authentic connections in person in a way she couldn’t do online

  • The benefits to marketing your business through conferences and expos

  • How most people find Megan’s services, and where she finds new customers

  • How Megan made the decision to stop blogging and start podcasting (and why your decision might not be the same)

  • Why Megan doesn’t put too much stock into website comments (or even social media comments), and what she cares about instead

  • How to build intimacy with your people (…but not in a totally intense way. We’re talking about how to chat meaningfully with someone for 30 seconds.)

  • Megan claims she’s “not that great at marketing,” but she does share how she’s managed to draw on others’ expertise.

  • When you should start worrying about legal stuff for your biz. (But don’t worry, it’s easier to do than you think.) Check out Lisa Fraley for more info.

  • Why you should create a cringe-worthy first podcast episode (or blog post or YouTube video).

  • “Your business is not a statue.” It’s ok to change your mind. More on this awesome quote from Dave Jackson.


Guest spotlight

Megan Whitaker

Megan is a former nurse turned holistic living expert & health coach. After reversing her autoimmune disease with lifestyle modification she started Going Crunchy Not Crazy to help families go non-toxic & organic. She started her business & a podcast with a 2.5 year old & 3 month old in tow. (Her newborn came with her to meet with her attorneys, get her business license & is now often nursing while she takes calls.)

Megan is a contributing writer for and has recently been published on Healthline, SheKnows, Ravishly and The Week Online. Her podcast Going Crunchy Not Crazy launched in July 2018 and dives into the science and research behind the crunchy things her family does.
She’s an avid rock climber, reader and tea drinker. She lives in Nashville with her husband, 2 little girls and 3 chickens.

Connect with Megan

Also recommended for you:


share this episode!

Mandy Snell, business coach + project manager

In this episode, business coach Mandy Snell tells us more about her experience starting a franchise while retaining an authentic brand, plus she talks about how her project management experience sets her apart and how she overcame imposter syndrome feelings.

Here are a few things you'll learn:

  • What are the differences between coaching and consulting?

  • The problem with taking tons of free courses (hint: you need to take action!)

  • How Mandy set up her business as part of a business coaching franchise, along with the actions she took to make sure her site and business were still personalized and felt like her

  • The advantages to using a franchise to start your coaching business (as well as the disadvantages and how to make sure a specific franchise is the right fit for you).

  • The specific strategy Mandy used to overcome imposter syndrome

  • An exercise Mandy recommends to take a look at the women who inspire you and what you can learn from the trends you find.

  • Mandy recommends The Coaching Habit by Michael Bungay Stanier to become a better coach, listeners, and networker

  • How Sheryl Sandberg’s books have had an influence on Mandy

Mandy Snell - Figuring It Out Podcast.jpg

Guest spotlight

Mandy Snell

Mandy is the Managing Director of FocalPoint Business Coaching of Virginia. She is a Business Coach and certified Project Manager who believes that people accomplish more when inspired by a purpose bigger than themselves.

In her own words, “I use my experience as a project manager and former intelligence analyst to help business owners figure out practical ways to improve their businesses, 15 minutes at a time.”

Connect with Mandy

Also recommended for you:


share this episode!

Amy Smith, brand strategist + creative badass

In today's episode, brand strategist Amy Smith offers advice on how to find a tribe, focus on your genius zone, and guide people toward what they want.

Here are a few things you'll learn:

  • What is a “genius zone,” and how can you use yours to your advantage?

  • How you can reduce overwhelm on your website and in your service offerings to help prospects make a decision and book your services.

  • Why Amy uses Facebook groups (not emails) to reach people

  • And more!

Regardless of what our industry or niche is, we’re all providing clarity of some sort and removing overwhelm.
— Amy Smith

Amy Smith - Figuring It Out.png

Guest spotlight

Amy Smith

Amy Smith is a brand strategist, website designer, and creative badass. She lives in Georgia with her husband and daughter, but they hope to someday move to California or Canada. Amy says she's, "definitely a Hufflepuff and an ENFP and I'm pretty good at peopling ;)"

Amy has been a graphic and web designer since 2007. She’s also a super low-key photographer. Her genius zone includes building websites and working on a branding vision and strategy for her clients.

Connect with Amy


Also recommended for you:


share this episode!

Andi Forness, online dating coach

In today's episode, online dating coach Andi Forness shares insights into how she grew her business, plus we touch on a surprising number of parallels between online dating and online business. (After all, they’re both centered on building relationships, right?) To give you a sneak peek, here are a few things you'll learn:

  • How Andi seeks out customers (and has managed in incrementally grow her business and charge premium pricing over time)

  • How Andi got mentioned in Forbes this year

  • Why Andi believes you should only focus on one big thing at a time. (Plus, she shares her current big focus.)

The entrepreneurs that win are the ones that stay in the game.
— Andi Forness

AndiFornessHeadshot - Figuring It Out.png

Guest spotlight

Andi Forness

Andi Forness is an online dating coach who helps women ditch their love sabotaging patterns so they can successfully use online dating to finally find the perfect guy!

As an online dating coach, businesswoman and motivational speaker, you can find Andi in Forbes, BuzzFeed, Thrive Global, BUSTLE, Fupping, and several podcasts and telesummits. She has also hosted several corporate and self-development retreats for women.

Her raving fans benefit from Andi’s background in neuroscience, Jungian psychology, and Eastern spirituality. Andi then flips ancient philosophical metaphors by spicing her words in a down-to-earth style on modern-day topics like online profiles or text messaging as a way for her followers to improve their relationship skills.

In addition to her thriving Facebook group, she hosts a monthly love column called #Dear Andi, hosted on her website, where readers write in anonymous letters asking Andi for spiritual psychology-based relationship advice. Andi is an active and very engaged member of the Jungian Coaching Association and Society of Women Entrepreneurs.

Andi can be found in her home office in Austin, Texas with her dog Chuy under her feet, her sons playing video games and drinking a strong cup of coffee.

Connect with Andi


Also recommended for you:


share this episode!

Ashley DeLuca, digital marketing consultant

In today's episode, digital marketing consultant Ashley DeLuca shares some incredible insights into her transition from "business as a side hustle" to "running a full-time online business." To give you a sneak peek, here are a few things you'll learn:

  • How to use Amazon reviews to do great customer research

  • How Ashley got her business off the ground and earned her first dollar...on Craigslist!
  • What milestones do you need to have in place before you should leave your full time job and pursue your own business full time
People don’t just want to know WHAT to do. They want to know WHY to do something and HOW to do it.
— Ashley DeLuca


Guest spotlight

Ashley DeLuca

"My mission is to utilize my story and passion for digital marketing to inspire entrepreneurs to rise and bloom. I work with creative female entrepreneurs who struggle with their digital marketing strategy and would like to rise into their fullest potential online. I provide actionable strategies and because of this, my clients receive the step-by-step attention they need to be successful.

I have been creating websites since 2009 and working with digital marketing strategy since 2012. Ranging from personal blogs to e-Commerce websites, I have experience creating a variety of websites and implemented digital marketing strategy for all different kinds of businesses. I’m also in the process of finishing my Bachelor’s of Arts in Business Administration with a concentration in Marketing.

My mission to my clients is to serve by providing actionable strategies to help overcome their digital marketing challenges. It is a transformation as I help my clients uplevel their web presence, establish authority, and develop their own spot on the internet to call their own."

Connect with Ashley


Also recommended for you:


share this episode!

10 lessons learned producing the first 10 podcast episodes

Hey, it's Melissa (founder of The Kindling, writer of the words, hoster of the podcast)! 

Today I'm here solo to share some of the biggest lessons I've learned on this podcast journey so far. A few are about podcasting, but most of them fall under the broader category of “things I’ve learned about launching something brand new.”

...well, and some stuff I haven’t quite cracked the code on yet.

You'll learn why I started this podcast in the first place, and where the name came from. Then I’ll talk through what I’ve learned so far, including just a few helpful tools and advice about podcast world, plus the surprising best part about running this podcast so far. I'll also talk about some of the challenges I'm facing, and what I'm trying to figure out next.

Episode references



Hilary Sutton, writer, speaker, & consultant

The 9 to 5 is evolving.

Working from home is becoming an option for more freelancers or even full-time employees. So this week we’re asking, “What’s it actually like to work from home, and how do you get anything done without getting distracted by cute puppy videos on the internet?”

I worked from home full-time in 2016-2017 alongside 50 other employees at a fully remote company. And people always asked me questions like, “How do you get anything done?” and “What’s does a work from home day actually feel like?” That's why today, we have author and fellow podcaster Hilary Sutton here to help us answer those questions.

By the end of this episode, you’ll learn some of the biggest benefits to working from home, and Hilary’s surprising answer to who she thinks would thrive in a work from home setting. We’ll also address the biggest challenges, like how to stay productive, and we’ll also get into a few specific tools and suggestions to help you live your best work at home life.


What you’ll learn

  • How the need for flexibility in her diverse freelance career allowed Hilary to carve out a schedule that lets her focus and get results.
  • What are the major benefits to working from home? What are the challenges?
  • Who would thrive in a work from home setting? (Is it a better fit for introverts or extroverts?)
  • Ways you can continue to interact with a team, even remotely.
  • How do you structure your day working from home to maximize productivity?
  • Tips for organizing your space to separate your home from your office.
  • Techniques for using your time wisely without being distracted by the internet or other non-work activities.
  • How to use time tracking to further motivate drive and focus.
  • Hilary’s hopes for the future of business.
  • How a “daily vacation” can truly enhance the work from home experience.

Guest Spotlight

Hilary Sutton

Hilary Sutton is a writer, speaker, and consultant, passionate about helping people spend their days in work that is wildly fulfilling. She is the host of the podcast, “Hustle and Grace” and the author of several eBooks and courses including More in Less: 21 Productivity Hacks for Creatives. Hilary has worked with clients ranging from Broadway shows, to nonprofits large and small, creatives of all stripes, and consumer brands. She is a contributor to USA Today where she writes about careers. Hilary and her husband live in the DC metro area. You can connect with Hilary on Facebook and Twitter @hilarysutton, on Instagram @hilary.sutton and on her website at


Connect with Hilary


Em Hammel, creator of

You only get one chance to make a first impression, and in today’s modern dating world, that first impression is often your online dating profile. So today we’re going to talk about how to write a great dating profile that’ll help you stand out from the pack…in the good way.


The wild world of online dating apps

Tinder, Bumble, Coffee Meets Bagel, OK Cupid,…I mean the sheer number of dating apps and websites available in 2018 is incredible. Maybe you’ve tried a few, or maybe you haven’t, but if you’re anything like me, the thought of writing a dating profile is enough to make you abort mission altogether. How do you write something that sounds like you, doesn’t sound cliche or common, and most of all, makes you sound legitimately dateable?

I have a feeling that my 2013 Tinder profile of Coldplay lyrics and various emojis doesn’t make the cut, so by the end of this episode, online dating expert Em Hammel from will help you write the perfect profile.


What you'll learn

  • Before you even write your profile, Em has a recommended exercise for you to make sure you're targeting the right kind of partner for the relationship you want.

  • Em shares three questions you should ask yourself to help you write your best online dating profile.

  • What are some of the biggest mistakes Em sees people making in their dating profiles?

  • What pictures should you include? (And which should you leave out?)

  • How to make your profile less generic and more inviting to the right partners

Before we go, Em will also share a few before and after examples to really illustrate the power of a great profile, and as a final bonus, Em has a few tips about one last online dating minefield; messaging, aka how to get someone you like on an actual date. You know, IRL.


By the way...

Em is offering Figuring It Out listeners a special 20% off her eBooks! See the promo code and details below. (woot!)


Guest spotlight

Em Hammel

Em Hammel is the creator of, where she shares smart online dating advice for men and works one-on-one with clients to write engaging and effective online dating profiles that attract the right women and launch lasting relationships. Her advice has been featured on Lifehacker, Thought Catalog, and on awesome podcasts like this one!

A sucker for all types of online love stories, Em is also the founder of Lumos Communications, where she designs websites and writes compelling copy to help small businesses connect with their dream clients.

Find Em online at

Episode references

Interested in learning more about online dating and how to up your game? Check out these great articles from!

Also, Em has graciously offered 20% off her eBooks as a special thank you to Figuring It Out listeners. Use the code FIO at checkout:


Jossie Perlmutter, owner & head pastry chef

Is my passion profitable?

“Pursue your passion” feels like common career advice these days. But this week we're asking, “If I want to pursue my passion, how do I actually turn a profit?”

Shows like Shark Tank are more popular than ever before, and it's easy to think that pursuing your passion is the surefire way to achieve the success trifecta: purpose, joy, and of course, a ton of cash. But how do I know if my passion is profitable anyway? And beyond that, will I even enjoy turning my passion into a business, or will that ruin the fun of it all?

Today's guest is Jossie Perlmutter, the Owner and Head Pastry Chef at artisanal dessert catering service Sweet Affairs in Charlotte, North Carolina. By the end of this episode, Jossie will help us understand how she turned her passion for cakes into a legitimately profitable business. Plus, she answers a question I didn't even think to ask. “How do your passions change when one of them becomes your business?”


What you'll learn

  • How Jossie went from being an engineering major in college to the owner and head pastry chef of her own business, Sweet Affairs
  • How Jossie started her business, and specifically how she made sure she'd be able to finance her dream
  • Jossie's advice for anyone thinking of starting a new business
  • How Jossie's passions have changed over time as her business has become her passion
  • How Jossie started an annual fundraiser called Sugar Shock in Charlotte to benefit her community

Guest spotlight

Jossie Perlmutter

Jossie Perlmutter is the Owner and Head Pastry Chef at artisanal dessert catering service Sweet Affairs in Charlotte, North Carolina. Born and raised in the D.C. metro area, Jossie graduated from the University of Miami in Florida with a degree in Entrepreneurship. After years of testing out gourmet cupcake recipes on her friends and family, Jossie followed her passion to France where she received formal pastry training before moving to Charlotte in 2013. After launching the pastry program at Heirloom Restaurant, Joselyn went on to develop the pastry programs at The Asbury and Block & Grinder.

In 2017, Jossie was named the North Carolina Restaurant & Lodging Association’s Pastry Chef of The Year, and today you can find her teaching baking classes in her shared use kitchen, mentoring other small baking businesses, and catering weddings around the Queen City.


Episode references


Jenna Birch, author "The Love Gap"

What is the "love gap?"

This week, I’m talking with author Jenna Birch about a new modern dating phenomenon called The Love Gap, a term she coined to define the reasons why men don’t always pursue the smart, ambitious women they claim to want.

By the end of this episode, we’ll explore how generations of male and female relationship roles have influenced modern dating, and we’ll learn how to identify what Jenna calls the Real Deal, or someone who’s ready for a real relationship. Lastly, Jenna will offer her best dating advice for both men and women, and she’ll address one of the most common questions she hears:

…“how do I know if I’m settling?” 

What you'll learn

  • What is “The Love Gap?”
  • How do you know if someone is “ready” for a real, committed relationship?
  • How have traditional gender norms in relationships influenced modern dating?
  • Is there really a place for online dating apps to build meaningful connections?
  • What dating advice does Jenna have for someone looking for a long-term relationship?
  • How do you know if you're settling?
  • What are the three types of connection that all successful relationships share?


Guest Spotlight

Jenna Birch

Jenna Birch is a health and lifestyle journalist. Her work appears frequently in print and online publications including Cosmopolitan, Glamour, Marie Claire, Psychology Today, Health, and many many more.

She’s here today to talk about her first book called The Love Gap: A Radical Plan to Win in Life and Love, a research-based guide to navigating the newest dating phenomenon–“the love gap”–and a trailblazing action plan to help smart, confident, career-driven women find (and keep) their match.

Connect with Jenna

Episode references:

The Love Gap: A Radical Plan to Win in Life and Love (Jenna's book!)



Jena Viviano, your career strategist

This week I’m talking with career strategist Jena Viviano about how to find a job. But without giving everything away, let me tell you that a perfect resume is NOT the answer. In this episode, Jena gets real about some of the biggest mistakes she sees job hunters make, and we talk about the job hunt criteria they don’t teach you in school, how to network like a human, and why she’s breaking up with resumes.

Ugh, networking

Job hunting is…the worst. We spend hours searching through job boards, perfecting our resumes, and brushing up on our interview skills, but do any of those efforts pay off? It turns out that most hiring managers only spend 6 seconds (?!) on your resume, so you'll need to do way more stand out from the crowd. And I hate to break it to you, but that means networking.

The good news is that network doesn't have to be awkward and cringe-worthy. To help us network authentically and land the job, I'm excited to host career coach Jena Viviano (formerly @ The Muse).


What you'll learn

  • How to define what you want in your dream job
  • The career criteria that no one taught Jena (or Melissa) in school
  • Why you shouldn’t stress so much about perfecting your resume…and what you should be focusing on instead
  • How to network confidently and authentically (without making it weird)
  • How to build a genuine relationship with someone over time
  • How to pitch yourself and effectively answer the question, “Tell me about yourself”


Guest Spotlight

Jena Viviano

Finding a job, let alone a fulfilling career, can be stressful. That’s where Jena Viviano comes in. Jena is a Nashville-based virtual career coach and entrepreneur who knows what it’s like to go through multiple career changes. She’s worked on Wall Street as an investment banker, reported live from the floor of the New York Stock Exchange and scored a job at a growing career startup, The Muse, before launching her virtual coaching practice full-time.

Her sweet spot is helping go-getter professionals all over the world articulate their branded career story to land their dream jobs. Learn more at

Connect with Jena

Episode references